This conceptual space is the work of Barberini together with architect Roberto Felicetti and was built at the 2016 Eurocucina. An impressive 1100 sqm featuring a mezzanine to showcase all the new metropolitan trends and New York loft style ideas.
The choice of materials was undoubtedly one of the key details to recreate the industrial chic atmosphere, typical of the American loft. Industrial window panes, painted brick walls, walls covered with natural fabric, painted natural wood planks, structured ceilings with iron beams, trusses and industrial lampposts, all enhance the industrial style of the exhibition stand and characterize each area.
On the ground floor, the space was divided in areas of interest, leading the visitors on a coherent path to a large communal environment, where two imposing stairways give access to the mezzanine, intended for the customers as a lounge area.
Barberini, as general contractor of this important client, was able to translate architect Roberto Felicetti’s ideas into compelling shapes and spaces, highlighting the brand’s values with its established craft and 25 years of solid expertise. The company’s professionalism meets the clients’ ambitious goals, in a profitable and beneficial joint work context.
Here is the editorial that was published on the June 2016 issue of DNN magazine.