From the partnership between Barberini and the architect Roberto Felicetti, the Lube Group Stand was born at Eurocucina 2016, that is to say an area of 1100 sqm with a mezzanine, which has been able to collect all the trend of the new metropolitan way of life, the New York Loft. The search for materials is undoubtedly one of the notes that has allowed us to recreate the industrial chic atmosphere typical of the American loft. Industrial windows, painted brick walls, walls covered with natural fabric, painted natural wood planks, structured ceilings with iron beams, trusses and industrial lampposts, have enhanced the industrial style of the stand and identified each area.
On the ground floor, the space divided by areas of interest directed visitors in a harmonious path that ended with a large common relationship environment, where two imposing stairways gave access to the mezzanine floor intended for the customers and offices lounge area.
Barberini, as general contractor of this important order, has been able to translate the ideas of the architect Felicetti into a harmony of shapes and spaces, enhancing the value of the brand with skilful skill that is not improvised, but which has its roots in 25 years of history and consolidated professionalism. The quality of the work pushes the company to cut ever more ambitious goals for customers, in a profitable and satisfying joint work context.
Following the editorial that was published on the magazine DDN in the June 2016 issue.