Simas - Exhibition Space

Project: Booth
Event: Cersaie
Location: Bologna

Simas booth at Cersaie 2025: where time becomes space

For Cersaie 2025, Barberini created the Simas exhibition space designed by Architect Giancarlo Angelelli, giving shape to a project that celebrates the company's seventieth anniversary through a language of lightness and abstraction.

The collaboration between Barberini and Simas has continued for many years, founded on a shared vision of design as experience, dialogue, and the pursuit of balance between matter and idea. This new project represents an exemplary synthesis.

A project born from a paradox: giving substance to the ephemeral, rendering the solid invisible. Not an archive, nor a solemn ceremony, but a temporary architecture: 

The walls of four bathrooms, as light as stage backdrops, rise from the floor to free themselves from it. They do not exist as completed constructions, but as figures escaping reality – wooden frames draped in white veils that seem to "slip" from their base, suspending the very idea of a room. 

What remains of the bathroom – a fragment of floor, portions of wall – no longer defines a recognizable space, but becomes pure abstraction: a minimal geometric trace that alludes without ever describing. A scenographic operation that doesn't reproduce reality but distills it. Ephemeral, almost immaterial elements that can be crossed, touched, inhabited. Here, what passes becomes presence, concreteness, experience. In contrast, the solid – the acient kilns embedded in tuff, the weight of history and fire – appears only through images. This reversal reveals the true metaphor of time: seventy years are not shown, but evoked. 

The stand thus becomes a threshold between past and present, between lived lightness and contemplated gravity.