The pavilion, designed by Elisa Ossino, is conceived as an experiential journey that blends compositional rigor with material emotion, turning architecture into a narrative medium to showcase the new door collection.
Its symmetrical layout guides visitors through a sequence of spaces, each revealing a distinct expression of the collection.
The reception area, defined by a scenic wall featuring an integrated security door, conveys solidity and technical innovation. A Cimento®️ wave-textured boiserie — a sustainable and contemporary solution — incorporates a concealed door in the same finish, emphasizing material continuity.
On the opposite side, a large glazed wall with sliding doors introduces the living area: a luminous, dynamic threshold suggesting transparency, fluidity, and openness.
Within the living space, a sculptural staircase and swing doors bring the product narrative into a domestic dimension, evoking everyday life and contemporary living.
At the heart of the pavilion lies a more conceptual and immersive zone: a sequence of parallel panels forms a sensory corridor where the doors take center stage, becoming symbols of a journey of transition and innovation that merges design, technology, and vision.
The project is completed by a focus on sustainable materials, featuring the pioneering use of Cimento®️ also in door surfaces, and a refined color palette designed to evoke emotional atmospheres and create a seamless dialogue between matter and color.
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