Project: Trade Show Booth
Event: Made Expo
Location: Milan

Barberini collaborates with Studio Marco Piva to realize the Saint-Gobain exhibition space for the Made Expo fair, dedicated to the world of building and construction.

Saint-Gobain, worldwide leader in sustainable construction, confirms its excellence also for this edition by presenting itself with a space that talks about its vision, based on the principles of sustainability, circularity and integration of materials.

The exhibition stand is 450 m² and was designed in 2 macro areas: an external one that narrates the contemporary city under construction and an internal one which allows visitors to discover and experience the wide range of Saint-Gobain solutions.

Overall, the space is divided into 5 areas which the visitor can access through two entrances, one opposite the other.

The main entrance depicts the architecture of a contemporary city under construction, characterized by skyscrapers of different materials and surrounded by greenery, following the principle of sustainability. An area with 9 totems of different heights, used as display cabinets for building materials and to express the contribution of Saint-Gobain to sustainable construction.

The opposite entrance is characterized by a reception desk, embellished with a scenographic portal that welcomes visitors and invites them into the Saint-Gobain world.

There is also an iconic sensorial area, which gives shape to the comfort of living and allows the visitor to concretely experience the benefits of the Saint-Gobain offer. The choice to leave a wall under construction in order to arouse greater curiosity in the visitors is extremely interesting.

Close to this area, we find a talk space aimed at making visitors and professionals exchange ideas, information, acquire new skills and explore opportunities.

The material library is the most operational area, organized with large tables for displaying mock-ups, equipped with touchscreen monitors to configure the architectural experience through a dedicated software.

An ambitious project, the result of a winning partnership and perfect synergy between all the professionals involved!

Take a look at our Gallery and immerse yourself in the Saint-Gobain world!

Text inspired by the Saint-Gobain project description ( in collaboration with Studio Marco Piva (



Via Giuseppe Impastato
61040 Castelvecchio di Monte Porzio (PU) Italy
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