Next Yacht Group

Project: Booth
Event: Monaco Yacht Show
Location: Monaco

For the Monaco Yacht Show, we were commissioned to design and build the exhibition space for Next Yacht Group, a prestigious italian nautical group recognized for its dual identity: on one side, the timeless elegance of Maiora, defined by light, comfort, and the excellence of italian craftsmanship; on the other, the sporty character, power, and speed that define AB Yachts as dynamic and contemporary.

The design objective was to merge these two identities into a unified and coherent spatial concept capable of expressing the brand's values in every architectural and material detail — from surfaces and finishes to lighting and spatial composition.

The project draws direct inspiration from the architectural concept of the group's headquarters, characterized by clean geometries, refined materials, natural light, and a carefully calibrated balance between elegance and technology.

The intention was to transfer to the exhibition environment the same sensory and visual experience found within the corporate spaces, recreating an atmosphere of exclusivity and hospitality. The stand thus becomes a physical extension of the brand's identity — a spatial narrative where visitors can immediately perceive the brand's DNA, immersed in an environment that reflects both the sophistication of italian design and the technological strengh of its performance-oriented nature.

The exhibition area was conceived as an immersive sequence of spaces, where each element establishes a dialogue with the others through a controlled balance of volumes, colors, materials and chromatic tones. The use of natural essences, light color palettes, and warm, diffused lighting highlights the brand's refined character, while bespoke furnishings by Eliee Saab Maison introduce a distinctive design signature that enhances the perception of prestige and craftsmanship.

The result is a project that integrates design, functionality, and narrative coherence, providing visitors with an immersive spatial experience aligned with the brand's core principles: prestige, performance, and passion for the sea.