Linea Light Group

Project: Stand
Event: Euroluce
Location: Milan

Linea Light Group, with its cutting-edge and increasingly performing lighting systems, has taken up the challenge!

The idea of reproducing the typical facade of historic Milanese buildings on the front of the stand went perfectly with the urban concept of Euroluce23; the facade, a typical Milanese architecture of 1900 reproduced in scale (1:6). 

The know-how of the Bat-tech Italia company has allowed the construction of a structure almost 10 m long, 6 m high; made of resin-coated EPS. The installation included luminaires from the i-LèD Professional brand, in this case all customized solutions, tailor-made for the facade so as to integrate perfectly into the architecture itself.

This architecture offered a theatrical stage for the story of the brand: from the windows of the building the protagonists of the Original for the Originals campaign by Stilnovo seem to invite you to enter your home for a party, a chat about design, observe the new proposals and pass the good time together.

The brand's proposal is identified as a combination of beauty and functionality, creating products capable of expressing the personalities of its customers, communicating optimism without ever lacking irony. 

The Stilnovo exhibition, in addition to the presentation of the new Bascula, Halley, Meta, Gravitino; it was recognizable for its unique style emphasizing the concept of wanting to be outside the traditional schemes, creating singularity and history.

In collaboration with:



Via Giuseppe Impastato
61040 Castelvecchio di Monte Porzio (PU) Italy
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