Italgraniti Group

Project: Booth
Event: Cersaie
Location: Bologna, Italy

On occasion of Cersaie 2025, we realized three stands for Italgraniti Group made up of: Italgraniti, Impronta e Italstone.

Three distinct exhibition spaces, each reflecting the unique identity of its brand, yet unified by a shared architectural language that highlights the strenght and coherence of the Group.

Italgraniti stands interprets the  Italgraniti Going Mega, a project designed by Art Directors and Architects Andrea Parisio and Giuseppe Pezzano, an immersive experience that places the slabs at the center of the architectural project. 

Arranged like stage sets, the slabs create an exhibition path that gradually reveals itself, offering the visitor multifaceted and ever-new perspectives.

Impronta presents its Impronta Going Supreme space, also designed by Architects Parisio & Pezzano. Ceramic surfaces are central, welcoming visitors to an evocative and stimulating space that gradually reveals new perspectives. Finally, the Italstone space, with its sophisticated and minimalist atmosphere, highlights the infinite design possibilities of the slab format.

The realization of the three stands required careful technical and logistical coordination, ensuring consistent quality, optimized assembly times, and meticulous attention to detail. The result is a harmonious ensemble of exhibition environments that reflect the diverse personalities of the group, transforming ceramic design into an immersive and coherent experience.