De Matteis

Project: Stand
Event: Tuttofood
Location: Milan

In continuity with the communicative choice adopted for the exhibition space of the past edition of TuttoFood, De Matteis presents itself at the trade show by representing itself in a combination of elements that refer to the agricultural world: a way to create a direct link between its audience and Armando pasta which becomes the expression of an integrated production system between industry and agriculture based on common principles and shared values.

For the 2023 edition of Tuttofood, Barberini once again interprets this corporate mission by proposing a temporary architecture made up of settings, moods and color palettes that identify and give strength to the value of the brand to give voice to an exhibition space that becomes a place of welcome, sharing and experimentation.

The brand, starting from the naming itself, wants to convey a sense of everyday life, simplicity, genuineness and above all an attachment to Campania as the land of origin of Armando De Matteis.

Inside a space where architecture tells the world of Armando, we witnessed the launch of the brand new smooth but rough pen format created in collaboration between Alessandro Borghese and Pasta Armando.

Alessandro Borghese, protagonist of the moment delighted the spectators with a sensational cooking show!

Glad to have been part of this ambitious project!