Ca Dei Falchi

Project: Stand
Event: Vinitaly
Location: Verona, Italy

The concept of the Ca’ dei Falchi stand for Vinitaly 2025, designed by Idealprint and built by Barberini, stems from the desire to offer visitors an immersive and relaxed experience, inspired by the sophisticated atmosphere of a lounge bar.

The entire space has been conceived to welcome and engage, in a setting that invites conversation, tasting, and the discovery of wines in a natural and informal way.

The architecture of the stand stands out for its essential yet scenic structure: a volume defined by vertical corten panels, a material that strongly evokes the brand's identity, already used in the company signs and totems. Corten becomes a visual and narrative focal point, enhanced by the combination with matte black surfaces and spotlights that create an intimate and welcoming atmosphere.

Inside, furniture with a sober and elegant design—white seating, light wood tables, and pendant lamps—reinforces the dialogue between tradition and modernity.

The bottles are displayed in backlit niches that transform the product into a visual centerpiece, harmoniously integrating it into the exhibition space.

The Ca’ dei Falchi stand thus presents itself as a refined and recognizable environment, where architectural language serves the storytelling of wine and its values.