Armani Exchange

Project: Exhibition
Event: Pitti Immagine Uomo
Location: Florence

Armani Exchange brand was born in 1991 and was inspired by the metropolitan style of New York. It came out in PittiUomo, Florence 2019 edition. Barberini became the partner for the realization of this exhibition space.

A 200 sqm space inside the suggestive fencing hall which hosts different dynamic areas with a strong visual impact, expressing the energetic soul of this brand.

The message that Armani wants to launch through this set-up is: freedom for personal expression, playing and having fun. This led to the creation of a "Game" area at the entrance, composed by a basketball court, video games and other entertainments that recall the street style of the 90ties from which the Exchange brand was born.